When it comes to keeping families safe on the road, Kia is leading the charge. The Insurance Institute for Highway Safety (IIHS) has awarded the 2024 Kia Telluride its highest honor - the TOP SAFETY PICK+ rating. The 2024 Sportage also impressed, receiving the TOP SAFETY PICK designation. These achievements underscore Kia's promise to create vehicles that provide uncompromising protection and peace of mind.
For 2024, IIHS toughened its criteria to enhance back seat passenger safety and pedestrian crash avoidance capabilities. Vehicles now face stricter evaluations like a revised pedestrian front crash prevention test in day and nighttime conditions. The Telluride and Sportage excelled, showcasing Kia's focus on innovative safety systems.
The Telluride earning TOP SAFETY PICK+ for the second consecutive year is a remarkable feat. This three-row SUV continues to impress with its advanced driver assistance features like Highway Driving Assist 2.0 and cutting-edge tech like dual 12.3-inch panoramic displays and Digital Key 2 Touch.
While the Sportage lineup, including hybrid and plug-in hybrid models, secured the TOP SAFETY PICK rating. Kia's meticulous approach to engineering safety into every vehicle clearly paid dividends.
"Safety remains one of our top priorities and we're dedicated to driving continuous advancements in this critical area every day," said Steve Center, COO and EVP of Kia America.
As IIHS safety ratings heavily influence consumer buying decisions, Kia's achievements with the 2024 Telluride and Sportage demonstrate their commitment to keeping families secure. When choosing your next SUV, take confidence in Kia's safety-minded approach and schedule a test drive today.
